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Performance Marketing · Real Estate

Performance marketing for real estate.

Nobody buys a home from a single ad. They discover it, research it, enquire, visit, and only then book. Treat property like an impulse purchase and you get cheap leads that never move. Treat it like the journey it is and you get bookings.

Full-funnelMeta + GoogleVerified leadsTracked to revenue
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Why full-funnel

One rushed ad will not sell a home.

A property buyer moves through stages, and each one needs a different touch. Meta handles discovery and remarketing, Google captures active searchers, and a proper follow-up process nurtures the lead to a site visit. Skip a stage and the funnel leaks.

We filter hard with qualification and verification so your sales team works serious buyers, and we track spend all the way to site visits and bookings, so cost per lead stays sensible while revenue climbs. For overseas demand we run NRI campaigns the same way.

A luxury real estate campaign we ran drove over ten crore in revenue. See it on our case studies, with more on our real estate marketing and performance marketing pages.

How we work

Simple on the outside, disciplined underneath.

1

Audit

We read your real numbers and find the gap that is costing you money, before anyone touches a budget.

2

Build

Creative and campaigns made by one team, so the ads and the media pull in the same direction.

3

Scale

We grow what works and cut what does not, judged on real revenue and margin, not vanity metrics.

The property funnel

How the full funnel is built for real estate.

A home is a considered purchase, so the funnel has to cover every stage. Here is how we build it.

Meta for discovery & remarketing

Top and middle funnel, putting the project in front of buyers and staying present through the decision.

Google Search for active buyers

Bottom-funnel intent, capturing people searching a locality, budget or project.

Lead verification

Qualification and phone verification so your sales team only works serious buyers.

Nurture to site visit

Sequenced follow-up and remarketing that moves a lead toward an actual visit.

CRM integration

Leads routed to sales instantly and tracked through to the booking.

Attribution to revenue

We measure cost per qualified lead and revenue, not raw enquiries.

The full funnel

How the whole funnel books a buyer.

Nobody buys a home from one ad. We run every stage to the booking.

1
Discovery

Meta puts the project in front of buyers.

2
Enquiry

Google captures active searchers.

3
Verify

We qualify so sales works serious buyers.

4
Site visit

Interested buyers visit.

5
Booking & revenue

The sale closes, tracked to the rupee.

The receipts

Real results across categories.

₹10cr+
Revenue driven for a luxury real estate brand, cost per lead held at ₹300 to 400.
Real estate · Dubai / NRI
+700%
Sales growth for a fashion label, 0 to ₹5L a month in 90 days.
Fashion · ethnic wear
11,000+
Leads generated at 40% lower cost per lead.
Education · kids
Our work, in motion

The scroll-stopping work we make every day.

Reels, UGC and product films. This is the format that sells now, and it is what we do best.

Swipe or drag to explore more work

Trusted by brands across categories
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Keep reading

Related

Best real estate marketing agency→Meta Ads for real estate→The real estate lead-gen playbook→
FAQs

Performance marketing for real estate, answered.

What does performance marketing mean for real estate?
Running the full funnel from discovery to booking across Meta and Google, and judging it on verified leads and revenue, not raw enquiries.
How do you keep cost per lead sensible?
By optimising to qualified leads and bookings rather than cheap form fills, and by using strong creative to lift relevance and lower cost.
Do you work with developers and brokers?
Both, from a single project to a full portfolio, including NRI and high-ticket campaigns.
How do you stop junk leads?
Qualification questions, phone verification, fast follow-up, and optimising to the qualified-lead event. It is the unglamorous part that makes the numbers real.
What will this actually cost me?
Two numbers, and people mix them up. There is the ad budget that goes to the platform, which you set, and the fee that pays us to run it well. We size both after a free audit so nothing surprises you later.
Do you make the creative, or just run the ads?
We make it. Reels, UGC, product films and statics, produced by the same team that spends the budget. That is the part most brands underestimate, and it is usually why their old ads quietly stopped working.
Meta or Google for property?
Both. Meta creates demand and remarkets, Google captures active searchers. High-ticket and NRI campaigns especially benefit from running both.
How soon will I see bookings?
Enquiries come first, within weeks, and bookings follow as leads move through site visits. We report on the whole path, not just the first form fill.
How will you report, and how often?
You get regular reporting in plain language, tied to the number that matters for your business. If a metric does not connect to money, we will not pad the report with it.
Is there a long lock-in contract?
No long lock-ins before you have seen results. We would rather earn the next month than trap you in a year. A client who stays by choice is a healthier relationship for everyone.
Do you only work with Mumbai brands?
No. We are based in Mumbai and work with brands across India and overseas. The work reaches wherever your buyers are.

Want a real estate funnel that books buyers?

Take the free growth audit and we will map your full-funnel plan.

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