Who we do it for / FMCG & D2C
FMCG & D2C

FMCG and D2C marketing that grows online sales.

FMCG and D2C marketing is more than ads: it is the store, the funnel and the repeat order that make the whole thing pay. We build the Shopify store, run the media and grow repeat purchase, so you own the customer instead of renting them from a marketplace.

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Shopify buildsFull-funnel mediaAppetite-first creativeRetention & bundlesAOV growthMeta & Google
How we think about fmcg and d2c

Why is FMCG and D2C different?

Because the money is in the second and third order. First-order economics rarely work alone, so owning the store, the data and the repeat is what makes growth profitable.

What we do for FMCG and D2C brands

Custom Shopify builds, full-funnel paid media, appetite-first creative, and retention flows and bundles that lift average order value and repeat rate.

Which channels work?

Meta to create demand, Google and Shopping to capture intent, and email and WhatsApp to drive repeat.

How is success measured?

On blended ROAS, average order value, repeat-purchase rate and contribution margin, not first-order revenue alone.

The work

Creative we have run for FMCG and D2C brands.

The proof

Results in this category.

+714%
Sales on a home care launch at 2.3x ROAS
FMCG · home care
AOV ↑
2,500 to 2,850 through upsell and cross-sell
Economics
D2C
Full Shopify build and repeatable engine
FMCG · condiments
FMCG & D2C FAQs

Questions founders ask us.

How do I grow a D2C food or FMCG brand?
By owning your store and building repeat, not just buying first orders. We build the Shopify store, run full-funnel ads and set up retention so the economics actually work.
Should I sell on my own store or on marketplaces?
Both can coexist, but your own store is where you own the customer and the data. That ownership is what makes repeat, and therefore profit, possible.
How do I increase average order value?
Through bundles, upsells and cross-sells and free-shipping thresholds. These lift the basket with no extra ad spend, so the gain drops to margin.
Why do my D2C ads lose money?
Often because the model relies on first-order profit alone. Building repeat purchase and lifting AOV usually turns a loss-making funnel profitable.
Do you build the Shopify store too?
Yes. We build the store, wire it for tracking and conversion, then run the media, so the whole funnel works together.

Want a D2C engine that actually pays?

Start with a free growth audit. We will show you where the store, the ads and the repeat can grow together.

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