WhatsApp Us
Book a Growth Audit
Get your true engagement rate in seconds, weighted toward saves and shares, the signals the algorithm actually rewards. No sign-up, no catch.
Engagement rate is all interactions divided by followers, times 100, the standard way brands measure it, so you can compare to the benchmarks below. Saves and shares are pulled out separately because they move reach far more than likes do.
Engagement rate tells you what share of your audience actually interacts with a post, not just how many people follow you. It is the most honest signal of whether your content is landing, which is why brands look at it before follower count when they judge a creator or their own page.
A like is cheap. A save means someone wants to come back to your post, and a share means they put their own name behind it, so Instagram treats both as strong signals of value and pushes that content to more people. If you only chase likes you optimise for the weakest signal. Track saves and shares first, comments next, and treat likes as a floor rather than a goal.
Engagement rate = (saves + shares + comments + likes) divided by followers, times 100. Work it out across your last 9 to 12 posts for a stable number rather than reading one viral or flat post.
Under 1% is below average and usually means the content or the audience needs work. 1% to 3% is the healthy band most solid accounts sit in. 3% to 6% is strong and shows a genuinely engaged following. Over 6% is excellent, and common on smaller, tight-knit accounts where every follower is a real fan. Smaller accounts almost always post higher rates than large ones, so compare like with like.
Make content people save and share: carousels that teach something, Reels worth sending to a friend, and posts that answer a real question. Reply to comments quickly in the first hour, and keep a steady cadence you can sustain. Consistency beats frequency.
How to pick a social partner that builds the brand and the pipeline.
Go past likes to the numbers that prove a campaign paid off.
Content, community and paid social, built to move real business numbers.
What a social retainer really includes, and what moves the price.
Take a free growth audit. A senior strategist reads your numbers and shows you the fastest win.
Book a free growth audit