Trusted by brands across categories
The classic influencer report is a screenshot of a reel with two hundred thousand views, and a quiet question hanging over it: did we sell anything? Views feel like success, but they are context, not return. Measuring ROI properly starts before the campaign, not after.
Awareness, engagement and sales each need different measurement. Agree the goal upfront so you track the right thing instead of defaulting to view counts because they are easy.
Give each creator a unique promo code or link and a clear landing page. That turns a vague post into a measurable channel you can attribute sales or leads to.
Add the creator fee and product cost, then compare against the sales or qualified leads produced, including a fair window after the post goes up. Views and likes describe reach; they do not prove return. See our influencer marketing approach.
Measuring return starts before the campaign, not after. Here is the path.
Awareness, engagement or sales.
Give each creator a code or link.
The content goes live.
Attribute results to each creator.
Judge return against full cost.
We practise what we write about. Here is a sample of what our team makes every day.
Swipe or drag to explore more work
The platforms we run, every day
Logos shown for identification only. Blue Ocean Digital Media is an independent agency and is not affiliated with or endorsed by these platforms.