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Google Ads · D2C

Google Ads for D2C brands.

Your Meta ads are doing more than you think. People see them, remember the brand, then head to Google to look you up or search your category. If you are not there when they do, you are handing that sale to whoever is.

SearchShoppingPerformance MaxProfit-focused
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Why Google for D2C

Capture the demand your brand is already creating.

Meta plants demand, Google harvests it. Shoppers who saw you on social, or who are simply searching your category, convert well on Search and Shopping when the account is built right. Skipping Google usually means paying to create demand and letting someone else close it.

We run Search for intent, Shopping and Performance Max for product discovery and scale, and remarketing to recover near-misses. A clean product feed and a simple structure do most of the heavy lifting, so we sort those out properly rather than leaving them to chance.

Everything is optimised to profitable sales, not the cheapest click. See our Google Ads work alongside your Meta engine, and D2C outcomes on our case studies.

How we work

Simple on the outside, disciplined underneath.

1

Audit

We read your real numbers and find the gap that is costing you money, before anyone touches a budget.

2

Build

Creative and campaigns made by one team, so the ads and the media pull in the same direction.

3

Scale

We grow what works and cut what does not, judged on real revenue and margin, not vanity metrics.

The Google stack for D2C

The Google campaign types that scale D2C.

For e-commerce, Google is where demand gets captured. Here is how we build it.

Google Shopping

Your products shown with image and price for high-intent queries, driven by a clean, optimised feed.

Performance Max

Cross-channel scaling from strong assets and your feed, guardrailed so it does not burn budget on the wrong placements.

Search

Capturing brand and category demand with tight themes and negatives so spend stays efficient.

Feed optimisation

Titles, images, attributes and structure, because the feed decides how much of Shopping and PMax works.

Demand Gen

Visual discovery across YouTube, Discover and Gmail to bring in new customers, not just capture existing demand.

Remarketing & cart recovery

Bringing back abandoned carts and past visitors with tailored offers.

Capture the demand

How Google captures the demand you create.

When shoppers search, you should be there. Here is how that turns into profit.

1
Shopper searches

Someone looks up your product or category.

2
Search & Shopping ad

Your product shows with price and image.

3
Fast product page

A quick page keeps the buyer moving.

4
Purchase

The sale happens.

5
Profit tracked

We optimise to margin, not clicks.

The receipts

Real results across categories.

₹10cr+
Revenue driven for a luxury real estate brand, cost per lead held at ₹300 to 400.
Real estate · Dubai / NRI
+700%
Sales growth for a fashion label, 0 to ₹5L a month in 90 days.
Fashion · ethnic wear
11,000+
Leads generated at 40% lower cost per lead.
Education · kids
Our work, in motion

The scroll-stopping work we make every day.

Reels, UGC and product films. This is the format that sells now, and it is what we do best.

Swipe or drag to explore more work

Trusted by brands across categories
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Related

Best D2C marketing agency in India→Meta Ads for D2C brands→How D2C brands scale on Meta→
FAQs

Google Ads for D2C, answered.

Should D2C brands run Google or Meta?
Both. Meta creates demand and Google captures it. Once Meta is driving discovery, Google Shopping and Search usually pick up efficient, high-intent sales.
Do you manage the product feed?
Yes. A clean, well-structured feed is essential for Shopping and Performance Max, and it is where a lot of accounts quietly lose money. We handle it.
What is Performance Max, simply?
It is a Google campaign type that spreads your ads across Search, Shopping, YouTube and more, using your feed and creative. Done well it scales; done lazily it wastes budget, so structure matters.
What will this actually cost me?
Two numbers, and people mix them up. There is the ad budget that goes to the platform, which you set, and the fee that pays us to run it well. We size both after a free audit so nothing surprises you later.
How do you measure success?
On profitable sales and margin, tracked properly, not on clicks or impressions. If Google cannot see your conversions, that is the first fix.
How soon will I see results?
Search can convert quickly because it captures existing demand. Shopping and PMax take a little longer to learn before they hit their stride.
Do you also do SEO for D2C?
Ads are our focus here, but we will tell you honestly where organic and SEO would lower your blended cost over time.
Do you make the creative, or just run the ads?
We make it. Reels, UGC, product films and statics, produced by the same team that spends the budget. That is the part most brands underestimate, and it is usually why their old ads quietly stopped working.
How will you report, and how often?
You get regular reporting in plain language, tied to the number that matters for your business. If a metric does not connect to money, we will not pad the report with it.
Is there a long lock-in contract?
No long lock-ins before you have seen results. We would rather earn the next month than trap you in a year. A client who stays by choice is a healthier relationship for everyone.
Do you only work with Mumbai brands?
No. We are based in Mumbai and work with brands across India and overseas. The work reaches wherever your buyers are.

Want Google to capture the demand you create?

Take the free growth audit and we will map your D2C Google plan.

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