Case Studies / More direct bookings for a villa and short-stay host
Short-Stay & Villas · hosting

More direct bookings for a villa and short-stay host

Direct

The challenge

A beautiful property is not a full calendar. Peak weekends sold themselves while weekdays sat empty, and every booking handed a chunk of the rate to the platform.

What we did

We built a content system that sells the experience, ran paid campaigns to fill the weekday and off-season gaps, and built a direct-booking path with retargeting so repeat guests book with the host.

Add campaign visuals, before/after or result charts here

The result

A fuller calendar across the year and a growing share of direct bookings that lift the effective rate per stay, with far less dependence on any single platform.

Impact at a glance

Higher year-round occupancyDirect bookings upLess platform dependence

Services used: AI Video, Meta Ads, Web & Commerce

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The platforms we run, every day

MetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZohoMetaInstagramWhatsAppGoogle AdsAmazonShopifyZoho

Logos shown for identification only. Blue Ocean Digital Media is an independent agency and is not affiliated with or endorsed by these platforms.

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